Our Story
Performance2Profit is the result of a passion that began with a five year journey to discover the essence of what is not just a good culture but, an elite culture. During these five years, our founder, Rob Nielsen, facilitated culture round tables with over 2,000 leaders and corporate executives.
What he found was most organizations passionately believe culture is a critical driver of performance; but no one had an effective way to measure culture. From 2014 to 2017, Rob Nielsen spearheaded two research studies and collected metric data from over 200 organizations. The results of the research studies were summarized into culture white papers and used to create the first draft of the Culture Survey.
The culture Survey was officially launched in 2018. It achieves what our founder set out to do: it provides organizations the ability to quickly and easily obtain a snapshot of their culture’s strengths and weaknesses. However, it quickly became clear organizations needed more than a report. They need a tool that allows them to deliberately strengthen and sustain their by measuring and monitoring performance metrics. This was the genesis of Culture Scan and Performance2Profit.
Today, Performance2Profit provides organizations the tools needed to unlock growth through culture driven analytics.
